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During the Cold War, the idea of the East (usually thought of as Asia and the Middle East) became conflated with the Soviet Union and immediately exiled into the "Empire of Evil". The need to ostracise the Other in order to identify the Self emphasises the West's (now as distinct to Europe's) dependence on binary (linguistic) figures to justify the will for global domination as an historic struggle against evil, poverty, and even savagery. Such linguistic oppositions both deliver powerful rhetorical weapons as well as reveal the undercarriage of the assemblage that underpins Western governing 'orientation'.