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«Looking Sideways v.9»

«Looking Sideways» consists of a series of retail window installations combining data monitors, projectors and contact microphones, all attached to computers that respond to the environment. MediaDrifts, such as the one featured here, are displayed on backgrounded data monitors, while sound levels outside the retail windows dictate how projected text is displayed; for example, if the street is quiet, the projected text can be murky or unclear; if a group of people on the street makes a moderate amount of noise, the projected text will take on greater clarity; if the street becomes too loud, the projected text will appear similar to the quiet street.